Consumers are buying into pub accommodation. Stay In A Pub, the only pub accommodation website has seen a 50% increase in voucher sales over the Christmas period. The average spend has been £127 per gift with some purchasers spending £400-£500.
With the industry heavily investing in rooms this is fast becoming an important third income stream. Stay In A Pub now lists over 1,500 bookable pubs with accommodation and Fullers and Innkeepers Lodge (MAB) are adding to the portfolio by joining us as members.
The company has also raised an additional £100K from its existing shareholders to grow traffic to the website which already attracts 60,000 users during the summer of which 14% is international traffic. Why would they not want to stay in a pub!
Paul Nunny, founder of Stay In A Pub, said “We have received great support from all the major players in the industry and now our shareholders have committed extra funding to support the drive to make pub accommodation easy to book. We now list approximately 20% of all pubs with accommodation in the UK and are No 1 on Google searches for many key terms. It looks like pub accommodation will be a very important growth sector for the industry in 2024
Editor notes
- Stay in a Pub was created in 2013 to ensure pubs with accommodation have visibility on the
web where 80% of bookings are made. - Hold an annual Profitable Beds seminar and chair an accommodation forum
- Work closely with Visit Britain on inbound tourism. Key markets are US, Australia, Germany and Holland. Why no French!
- Interesting facts:
- 94% of visitors are new to the website – power of SEO and social media
- 30% of visitors check availability
- 71% of users are female
- 60% book via mobile
For more information contact:
Paul Nunny 07768 614065 Paul@cask-marque.co.uk
Sophie Braybrooke CEO Stay in a Pub 07747 012533 Sophie@stayinapub.co.uk
Website Stayinapub.co.uk
For more information contact:
Paul Nunny 07768 614065 Paul@cask-marque.co.uk
Sophie Braybrooke CEO Stay in a Pub 07747 012533 Sophie@stayinapub.co.uk
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