Beavertown Brewery has announced the launch of ‘Oil Your Neck’, sunscreen targeting beer drinkers across the UK this Summer
- Beavertown Brewery has announced the launch ‘Oil Your Neck’, a sunscreen targeting UK beer drinkers this Summer
- New research finds that only 18% of Brits wear skin protection while enjoying a drink in the sun, with the worst offenders being men
- 10,000 ‘Oil Your Neck’ factor 50 sunscreen sachets will be given out for free with pints of Neck Oil as well as via dispensers at participating pub gardens across the UK
- The sunscreen is being launched in partnership with LifeJacket Skin Protection and Melanoma UK
Images available here
July 19, 2023: There’s no getting around it. We love the giant ball of blazing gas in the sky. We really do. The second we see it, our brain tells our body to run to the nearest beer garden, stand with a cold beer in our hand, and say sentences like: “Well, this is the life”, or “It’s like being in Spain”, or “the Sun’s hot today”. However, when it comes to protecting ourselves from that same cosmic heat source, we, as a nation, are not good.
This summer, Beavertown Brewery is launching a very own sunscreen ‘Oil Your Neck’, targeted specifically at beer drinkers. More than 10,000 sachets of the sunscreen will be available for free with pints of their flagship beer, Neck Oil IPA, in participating beer gardens and pubs across the UK with the aim of reminding beer drinkers to use skin protection while they enjoy their summer pints.
‘Oil Your Neck’ is an SPF 50 UVA and UVB sunscreen created in partnership with LifeJacket Skin Protection after new research commissioned by Beavertown Brewery found that only 18% of Brits wear skin protection while enjoying a drink in the sun.
The study has revealed that men are in fact the worst offenders, with only 16 per cent apply sunscreen when out in the sun, compared to a fifth of females, and only 21 per cent of males take sunburn seriously.
The research also found that the face, neck and shoulders were the top three areas most likely to get burnt while sitting in a beer garden – an activity that 49 per cent consider to be one of the best things about the summer months. Oil Your Neck will also be available in dispensers in participating pub gardens across the UK, with each sachet or pump containing 5ml – specifically designed to be enough for those red areas e.g your face, neck or arms.
Tom Rainsford, Beavertown Brewery’s Marketing Director, said “Summer is one of the best feelings in the world, and even better when you’ve got a pint in your hand… less so when you’re sunburnt. Our research found that 59 per cent of Brits know they need to become better at applying sun cream on a sunny day, which is why we’re installing free dispensers and giving away thousands of free sunscreens in pub gardens across the UK. We’ve got your back. And Neck. And Face.”
Gill Nuttall, CEO and founder of Melanoma UK, said “Melanoma UK is delighted to partner with Beavertown Brewery to raise awareness of sunscreen usage and sunburn prevention. Young adults, and men specifically, are a very difficult audience to reach to educate on the risks of sunburn. Oil Your Neck targets this audience in an environment they can identify with, enabling us to engage with them and provide potentially life-saving educational information, helping to evoke behavioural change when it comes to the importance of sun safety.”
Beavertown Brewery has partnered with LifeJacket Skin Protection by providing its high-performance SPF 50+ Sun Gel for their Oil Your Neck sunscreen sachets and dispensers. LifeJacket Skin Protection is a British brand with a singular vision to halt the increase in skin cancer, one of the world’s most common (and preventable) cancers. In the UK, rates have doubled since the 90s and are forecast to double again over the next 20 years.
Co-founder, LifeJacket Skin Protection, Billy Boulos said, “We are big fans of anyone raising awareness of the importance of skin protection, so we were thrilled that Beavertown wanted to use our SPF 50+ Sun Gel to encourage people to oil their neck, back & frankly, any part of the body exposed to the sun! At LifeJacket Skin Protection, our mission is to give people the knowledge, tools, and products to better protect their skin every day. We’re all about positivity and want people to get outside and do what they love but protect their skin at the same time.”
Oil Your Neck is launching in pubs across the UK throughout July.* The brewery will also be giving away 2,000 sachets with orders from their webshop until stocks last – check out their new summer collection here
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For further press information, please contact beavertown@herebedragons.co
Instagram/Twitter: @Beavertownbeer
Facebook: /Beavertownbrewery
Webshop:
Notes to editors
Participating venues
- The Sun 47 Old Town, London, SW4 0JL
- The Boater 9 Argyle St, Bathwick, Bath, BA2 4BQ
- Old Crown 188 High Street, Digbeth, Birmingham, B12 0LD
- Herbert’s Yard 49 Austin Way, Longbridge, Birmingham, B31 2QR
- The Flapper 8 Kingston Row, Birmingham, B1 2NU
- The Full Moon 1 North St, St Paul’s, Bristol, BS1 3PR
- Propyard 39-46 Feeder Rd, Bristol, BS2 0SE
- STEAM Clifton Down Station, Whiteladies Rd, Clifton, Bristol, BS8 2PN
- Tank Room Cains Brewery Village Stanhope St Liverpool, L8 5XJ
- The Landor 70 Landor Rd, London, SW9 9PH
- Hatch 103 Oxford Rd, Manchester, M1 7ED
- The Minories 64-73 Minories, London, EC3N 1LA
- Beavertown Tap Room Unit 17, Lockwood Industrial Park, Mill Mead Rd, London, N17 9QP
- The Corner Pin 732 High Rd, London, N17 0AG
- Prince William Henry 216-219 Blackfriars Rd, London, SE1 8NL
- Waggon & Horses 109 Church St, Brighton, Brighton and Hove, Brighton, BN1 1UD
- Hyde Park Leeds 2 Headingley Lane, Leeds, LS6 2AS
Full Ingredient List
Aqua, Alcohol Denat, Propylheptyl Caprylate, C12-15 Alkyl Benzoate, Octocrylene, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Butyl Methoxydibenzoylmethane, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Glycerin, Dipropylene Glycol Dibenzoate, Decyl Glucoside, Cetearyl Alcohol, Cetearyl Glucoside, PPG-15 Stearyl Ether Benzoate, Tris-Biphenyl Triazine, Hydroxyacetophenone, Sodium Stearoyl Glutamate, Triethanolamine, Phenoxyethanol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Parfum, Xanthan Gum, Carrageenan, Propylene Glycol, Ethylhexylglycerin, Butylene Glycol, Disodium Phosphate.
About Beavertown
- Beavertown Brewery is dedicated to crafting high quality, innovative beers like Neck Oil IPA, Gamma Ray APA and Lazer Crush Alcohol Free IPA that appeal to the thirsty masses. From brewing to branding, we believe in creativity at the heart of everything we do.
- At Beavertown, we believe beer is more than just a beer, it’s an experience. That’s why we host weekly Saturday taprooms to give people the chance to taste our carefully crafted beer in its natural habitat, our own Tottenham brewery.
- Now 11 years old, Beavertown began life on a 650L kit in a BBQ joint in Haggerston. The brewery in Tottenham Hale produces 5500L batches (or 9,000,000 pints a year) and our new home in Enfield – Beaverworld – will allow Beavertown to produce ten times this, a staggering 90,000,000 pints a year.
- The official craft beer of Tottenham Hotspur F.C., you can enjoy a crisp pint of your favourite Beavertown brew in our new taproom and microbrewery inside the stadium – the first of its kind.
- In 2021, Beavertown opened the doors to its first-ever pub, Corner Pin, at the brewery’s home in Tottenham. Popping with vibrant blasts of colour, iconic Beavertown designs and with a menu featuring the whole range of Beavertown’s out-of-this-world beers, Corner Pin encompasses everything that makes the brand unique, bringing all of its creativity and curiosity to the new north London location.
- Winner of 3 gold medals at the International Beer Challenge for core range beers Gamma Ray & Neck Oil.
- In 2021, Beavertown opened the doors to its first-ever pub, Corner Pin, at the brewery’s home in Tottenham. Popping with vibrant blasts of colour, iconic Beavertown designs and with a menu featuring the whole range of Beavertown’s out-of-this-world beers, Corner Pin encompasses everything that makes the brand unique, bringing all of its creativity and curiosity to the new north London location.
- Winner of 3 gold medals at the International Beer Challenge for core range beers Gamma Ray & Neck Oil.
About LifeJacket Skin Protection
LifeJacket Skin Protection is a brand leading the conversation around daily skin protection. With a vision to stop the increase in skin cancer, one of the world’s most common and preventable cancers, LifeJacket Skin Protection works extensively to provide people with the knowledge, tools and products to better protect their skin. Developed and made in Britain, LifeJacket Skin Protection produces a range of high-performance skincare and UPF 50+ technical wear that’s used by professional athletes, Olympians, and its own Team LifeJacket athletes. LifeJacket Skin Protection is an official partner of Melanoma UK and 50p from every sale of a LifeJacket product goes to Melanoma UK to support the fight against skin cancer. The products are available online at lifejacketskin.com, Boots and selected retailers.
LifeJacket Skin Protection Media Kit here.
LifeJacket Skin Protection PR Contact details:
Hex PR & Comms
Danielle Heximer
+ 44 7870 596 298
danielle@hexcomms.uk
For further press information, please contact beavertown@herebedragons.co
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